Senior Manager, Market & Media Analytics

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible.

Danone North America is looking for a Senior Manager, Market & Media Analytics in White Plains.

Strategy & Insights at Danone is a discipline that is linked closely to marketing and consumer-driven business decisions. Data Management & Media Analytics efforts are grounded in successful management of all data resources, implementation of digital activation & measurement across brands and media agencies & technology partners. The end objective is to enhance deep understanding of Business Drivers, competitive intelligence, foresight, ROIs and effectiveness of media investment and implications.

Senior Manager/Manager of Data Management & Media Analytics must be confident and experienced all media information & data sources, working with agencies and internal media resources to complete deliverables at an industry-leading level of quality. He/She in this position will also be primarily responsible for managing relationship of different media data resources and audience measurement such as LiveRamp, Datalogic, DV360, Facebook etc to ensure quality of information to be used by marketing in decision making. This position will report into the “Director of Enterprise Data Management, Capabilities & Solutions”.

This individual will maintain a critical doer, and advisor within marketing and media connections team within the organization, driving best practices in media measurement analytics, building capabilities and solution. He/She will also need to have a proven record of leadership, strategic thinking, and persuasive communication.

Responsibilities of the role include:

Data-Led, Activation Platforms: Responsible for advising & integrating data partners within audience planning & buying platforms in partnership with the media agency

•           Media Analytics and Insights Leadership – Enhance decision-making capabilities through use of leading-edge segmentation mapping translating it into audiences, Micro targeting, tracking and their measurement.

•           Actionable Insights for Business Outcomes - Provide leadership and direction for the consistent use of media data for meaningful business decisions and portfolio advertising spend optimizations.

•           Work closely with internal stakeholders and external agency partners to ensure proper measurement frameworks are in place for all initiatives and leveraged for continuous improvement against business goals.

•           Testing and Optimization - Develop a consistent, structured and scalable rapid-cycle digital test approach that yields actionable information to drive performance. Testing areas span audience targeting, creative / messaging, and digital media channels and tactics.

•           Audience Centricity – Leverage the existing ad tech stack such as DMP, DSP and other media partner audience capabilities to help define and refine target audiences at scale.

•           Connections & Media Measurement- Oversee connections performance measurement toolkits, including Marketing Mix, Campaign Measurement (Sales-Lift Studies (DLX, IRI), Nielsen Monitoring (TAR, DAR, Brand Effects), Media Metrics, Verification, creative benchmarking and sponsorship ROI, 

Develop, improve and manage research methodologies & consumer planning processes for media, digital and experiential measurement standardization, integrity and governance, including emerging platforms and tactics (such as Attention measurement)

•           Influence optimal connections strategies- customer targeting, portfolio strategy and allocation of resources with Commercial Data, Analytics and Performance Management.

•           Manage the collection, reporting, analysis, and sharing of performance measurement to data driven planning and strategies. Develop and automate monthly standard reporting (including media ROI, creative performance, social listening)

•           Be a leader in driving business decisions based on market data establishing key drivers and providing actionable “call to action” recommendations for growth.

•           Establish KPIs and new capabilities as best practice around measuring impact of Media asserts: Social, TV, OLV, Search etc. 

•           Master “story telling” and engaging communication while turning data and information into actionable insights and business recommendations.

•           Represents Danone’s Analytics team in professional organizations and meetings

An ideal candidate would have:

• BA/BS required (Masters preferred)
• 10+ years of experience in consumer research in CPG, preferably both at the media agency and manufacturer side
• Bachelor's degree from an accredited college/university.
• 7+ years of marketing measurement and analytics experience.
• Understanding of the CPG is a plus, as is experience with multiple distribution models, specifically third-party intermediaries and direct to consumer.
• Firm understanding and experience with data management, including platform integration (segment profiles, leads data, DMPs, CRM).
• Experience with tag management, test/optimization platforms, web analytics tools, data visualization (Tableau, MicroStrategy etc), analytics/BI tools.
• Thorough understanding of the media analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.
• Leadership abilities to command executive presence and build relationships across the organization; able to clearly articulate complex technologies and concepts to stakeholders.
  Proven ability in building processes and systems within a matrixed organizational structure.

Functional Competency
Function expert in social media and influencer marketing Translate brand strategies into persuasive communication, innovation and customer activation platforms. Drive impact through relevant touch points that drive business.

• Extraction and synthesis of data and information into actionable insights.
• Demonstrated ability to build advocacy for analytics in an organization.
• Digitally savvy with social listening tools and media analytics capabilities. 
• Equally comfortable contributing and influencing in group or individual assignments.
• Open minded, flexible, autonomous, and capable of leading cross-functional discussions
• Client-side work in CPG preferred.
• Media agency side experience a plus.

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com.　

Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.　

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