Media Connections Manager

At Danone, we believe that every time we eat or drink, we vote for the world we want. As a leading food and beverage company, we make healthy, sustainably-produced foods and beverages that nourish people’s lives.  Some of our brands include Dannon, Activia, Horizon Organic, International Delight, Silk, Oikos, So Delicious Dairy Free, Stok, Two Good, Vega, and Wallaby Organic. And as the largest Certified B Corporation® in the world, we are committed to redefining success in business to ensure that through our brands we create real benefits for people, our communities, and the planet.

With headquarters in Broomfield, CO and White Plains, NY, Danone North America has more than 6,000 employees across the U.S. and Canada, and more than a dozen manufacturing facilities across North America. Our employees enjoy competitive pay and industry-leading benefits (including flexible (unlimited) time off and up to 26 weeks paid parental leave), and share a common mission and culture committed to both business results and social purpose. When you join Danone North America, you become part of a global team that is inspiring a healthier world through food.

The Media Connections Manager works as a key member of the Danone Center of Excellence team managing the strategic development and activation setup of Danone paid media campaigns through partnering closely with our media agencies and technology partners.  Reporting to Media Connections Senior Manager.

This person will have working knowledge in traditional and native in digital and ad tech media to operate as the internal lead for media rigor across multiple businesses. They foster cross-functional and agency partner teamwork to deliver proven strategic excellence, innovative ideas, and best in class execution and measurement into each campaign.

This role will require a level of experience to influence internal stakeholders and drive adoption based on thought leadership to optimize current efforts and bring new insights through bold, creative thinking.
 

The Media Connections Manager is an ‘expert generalist’ having knowledge of brand planning, data and analytics, research, creative development, consumer behavior and the role of media (digital and analogue) - both now and with a view on the future.   They assist to build strategic vision for Danone media and work to integrate these goals into the broader business.

They have deep knowledge of paid, owned and earned media.  And how these interact and work together as a communications eco-system to deliver a connected idea. They understand how brand strategy impacts the construct of a final media plan and the use of technology and content with this.

They have in-depth operational knowledge of digital, social, search, and influencer marketing to enable our media to mirror the evolution of consumer behavior and facilitate the translation of brand strategies into innovative activation plans.

Scope of Work

Media Strategy Stewardship

Media Plan Development

Managing Data-Led, Activation Platforms

Media Analytics and Insights Leadership  

Actionable Insights for Business Outcomes

Work Closely with Internal Stakeholders and External Agency Partners

Testing and Optimization

Audience Centricity

Connections & Media Measurement

Steward Media Budgets

Build Relationship

Qualifications

Bachelor's degree from an accredited college/university.

7-10 years of marketing measurement and analytics experience.

Understanding of the CPG is a plus, as is experience with multiple distribution models, specifically third-party intermediaries and direct to consumer.

Firm understanding and experience with data management, including platform integration (segment profiles, leads data, DSPs, DMPs, CRM). Experience with tag management, test/optimization platforms, web analytics tools, data visualization, analytics/BI tools.

Thorough understanding of the media analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.

Leadership abilities to command executive presence and build relationships across the organization; able to clearly articulate complex technologies and concepts to stakeholders.

Proven ability in building processes and systems within a matrixed organizational structure.

Ability to manage large projects autonomously across multiple stakeholders with a focus on being highly organized, detail-oriented and results driven.

Ability to act fast and perform well under pressure with well-honored critical thinking skills.

Strength in agility and ambiguity.

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com.　

Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.　

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