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Director of Data Management & Media Measurement Analytics

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Date: Aug 22, 2019

Location: White Plains, NY, US

Company: DANONE

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible.

Danone North America is looking for a Director of Data Management & Media Measurement Analytics in White Plains.

The Director of Data Management & Media Analytics must be confident and experienced all media information & data sources, working with agencies and internal media resources to complete deliverables at an industry-leading level of quality. Individual in this position will also be primarily responsible for managing relationship of different data resources of multiple categories using various data sources such as IRI, Nielsen, Spins, Datalogic etc. to ensure quality of information to be used by marketing, sales, analytics and category management teams. This position will manage a team of one to two analytics managers and will report into the VP of Analytics.

This individual will maintain a critical consulting and advisory role with senior management across the organization, driving best practices in media measurement analytics, building capabilities and talent.

 Responsibilities of the role include:

  • Data-Led, Activation Platforms: Responsible for advising & integrating data partners within audience planning & buying platforms in partnership with the media agency
  • Media Analytics and Insights Leadership – Enhance decision-making capabilities through use of leading-edge segmentation mapping translating it into audiences, Micro targeting, tracking and their measurement.
  • Actionable Insights for Business Outcomes - Provide leadership and direction for the consistent use of media data for meaningful business decisions and portfolio advertising spend optimizations.
  • Work closely with internal stakeholders and external agency partners to ensure proper measurement frameworks are in place for all initiatives and leveraged for continuous improvement against business goals.
  • Testing and Optimization - Develop a consistent, structured and scalable rapid-cycle digital test approach that yields actionable information to drive performance. Testing areas span audience targeting, creative / messaging, and digital media channels and tactics.
  • Audience Centricity – Leverage the existing ad tech stack such as DMP, DSP and other media partner audience capabilities to help define and refine target audiences at scale.
  • Connections & Media Measurement- Oversee connections performance measurement toolkits, including Marketing Mix, Campaign Measurement (Sales-Lift Studies (DLX, IRI), Nielsen Monitoring (TAR, DAR, Brand Effects), Media Metrics, Verification), creative benchmarking and sponsorship ROI
    Develop, improve and manage research methodologies & consumer planning processes for media, digital and experiential measurement standardization, integrity and governance, including emerging platforms and tactics (such as Attention measurement)
  • Influence optimal connections strategies- customer targeting, portfolio strategy and allocation of resources with Commercial Data, Analytics and Performance Management.
  • Manage the collection, reporting, analysis, and sharing of performance measurement to data driven planning and strategies. Develop and automate monthly standard reporting (including media ROI, creative performance, social listening)
  • Be a leader in driving business decisions based on market data establishing key drivers and providing actionable “call to action” recommendations for growth.
  • Establish KPIs and new capabilities as best practice around measuring impact of Media asserts: Social, TV, OLV, Search etc.  
  • Champion synthesis of multiple first party and syndicated information and data points such as IRI, Nielsen, Spins etc, and manage vendor relationship.
  • Master “story telling” and engaging communication while turning data and information into actionable insights and business recommendations.
  • Represents Danone’s Analytics team in professional organizations and meetings

 

An ideal candidate would have:

  • BA/BS required (Masters preferred)
  • 10+ years of experience in consumer research in CPG, preferably both at the agency and manufacturer side
  • Expert in Syndicated data such as IRI, Nielsen, Spins etc.
  • 7+ years of marketing measurement and analytics experience.
  • Firm understanding and experience with data management, including platform integration (segment profiles, leads data, DMPs, CRM).
  • Experience with tag management, test/optimization platforms, web analytics tools, data visualization (Tableau, MicroStrategy etc), analytics/BI tools.
  • Thorough understanding of the media analytics ecosystem and evolving landscape and a clear point of view of how to categorize, measure, and analyze disparate data to draw meaningful conclusions and recommendations.

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com. 

Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion. 

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Nearest Major Market: White Plains
Nearest Secondary Market: New York City

Job Segment: Analytics, Database, Manager, Data Analyst, Media, Management, Technology, Data, Marketing

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