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Category Manager - Ahold Delhaize


Date: Aug 3, 2019

Location: White Plains, NY, US

Company: DANONE

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Category Manager - Ahold Delhaize in White Plains.


Vision of the role:
Serve as an analytic and category management expert using the category management process as a decision platform for all initiatives designed to optimize category performance at the customer(s). The Category Manager acts as the active interface between sales, marketing, business development, supply chain, shopper marketing, shopper insights, business analytics, and market research in developing category story to drive profitability and category growth at the customer. Work closely with the buyer to define the vision of the category. Lead the customer team to become a thought leader and go-to advisor (including category captain whenever possible) for the customer when it comes to category management. Create compelling, actionable stories that will captivate customers and grow category sales for the mutual benefit of both company and customer.


Key responsibilities
■ Become a thought leader and go-to advisor at the customer(s) by developing category story and executing the category vision to drive category growth
- Create and execute on a plan to become category captain/advisor to develop wall-to-wall captainship at customers
- Partner with customer to understand their category vision and direction
- Leverage category-specific experts at center for best category knowledge and newest category management insights
- Adjust category story based on shopper and customer unique peculiarities
- Educate the customer and sales team on consumer and business category insights, including category stories that influence customers to act
- Bring a category perspective to customer conversations and customer plans - less focus on Danone-WhiteWave brands, but on the overall category
- Support field CBMs, KAMs, and Analysts on building the customer plan and ensuring that category insights are incorporated into joint business and customer planning
- Develop customized racking and equipment for customer
- Represent the business for all of the categories that Danone-WhiteWave covers
- Work with customers' buying team on the development of the proper category performance tracking tools and lead the creation and distribution of these tools
■ Lead planogram development process and adjacency analysis
- Define customer-specific category planograms (if captain/advisor); look for opportunities to influence the customer (if not captain/advisor)
- Identify adjacency opportunities (e.g., expanding natural portion of dairy refrigerated space) and execute to capture these opportunities
- Assist in requests by senior management for information/presentations to support strategy, drive sales and execution of category vision
■ Collect and use data to drive category insights and execute the category vision
- Develop depth in category knowledge by working with the Category Managers in the Center and the Marketing Center of Excellence
- Stay abreast of global consumer trends across channels / categories
- Use market and shopper research to build category knowledge, understand competitive dynamics and recognize shopper purchasing behavior that support building a customer-specific category story
- Identify category trends, fair share opportunity gaps, and share of wallet and leakage opportunities that lead to customer recommendations
- Track consumer performance metrics that drive the category (AWOP / Penetration / Frequency) at customer level
■ Provide best-practice insights back to Center of Excellence
- Contribute to a category center of excellence - provide feedback to the center based on region/customer specific needs
- Share success stories as well as opportunities with Center of Excellence
- Analyze category growth projects through customer return on investment view


■ 4 year college degree in Business or related field (Finance, etc.)
■ 5+ years previous experience in category management or within CPG industry with increasing levels of responsibility
■ 3+ Sales Analytics or Category Management
■ Prior experience managing people and relationships with retailer partners
■ Expert in syndicated data required, proficient in shopper/panel data and space management
■ 40-50% travel




Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion.

Nearest Major Market: White Plains
Nearest Secondary Market: New York City

Job Segment: Business Development, Manager, Marketing Manager, Supply Chain Manager, Marketing, Sales, Management, Operations

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