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Director, CS&I & Shopper Marketing

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Date: Jul 24, 2019

Location: White Plains, NY, NY, US

Company: DANONE

Danone North America is the largest Benefit Corporation in the world. Our mission is to bring health through food to as many people as possible. Danone North America is looking for a Director, CS&I & Shopper Marketing in White Plains, NY.

 

Key Responsibilities:

  • Become a thought leader and go-to advisor at the customer(s) by developing category story and executing the category vision to drive category growth.
  • Create and execute on a plan to become category captain/advisor to develop wall-to-wall captainship at customers.
  • Partner with customer to understand their category vision and direction.
  • Leverage category-specific experts at center for best category knowledge and newest category management insights.
  • Adjust category story based on shopper and customer unique peculiarities.
  • Educate the customer and sales team on consumer and business category insights, including category stories that influence customers to act.
  • Bring a category perspective to customer conversations and customer plans – less focus on Danone NA brands, but on the overall category.
  • Build the customer plan and ensuring that category insights are incorporated into joint business and customer planning.
  • Represent the business for all of the categories that Danone NA covers.
  • Work with customers’ buying team on the development of the proper category performance tracking tools and lead the creation and distribution of these tools.
  • Stay abreast of global consumer trends across channels / categories
  • Use market and shopper research to build category knowledge, understand competitive dynamics and recognize shopper purchasing behavior that support building a customer-specific category story
  • Identify category trends, fair share opportunity gaps, and share of wallet and leakage opportunities that lead to customer recommendations
  • Track consumer performance metrics that drive the category (AWOP / Penetration / Frequency) at customer level

 

 

Danone North America is a Certified B Corporation business unit of Danone and operates in the U.S. from headquarter offices in White Plains, NY and Broomfield, CO. For more information, please visit DanoneNorthAmerica.com. Danone North America is an equal employment and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other unlawful criterion. 

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https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf


Nearest Major Market: White Plains
Nearest Secondary Market: New York City

Job Segment: Manager, Marketing Manager, Quality Assurance, QA, Management, Marketing, Technology, Quality

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