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Date: May 22, 2019

Location: Tokyo, JP

Company: DANONE

JPC - Danone Japan,a subsidiary of Danone, is looking for OIKOS Brand Manager Japan (JP) Tokyo Danone is a global food company holding top positions in healthy food through its four businesses: Fresh Dairy Products, Early Life Nutrition, Waters, and Medical Nutrition. Its mission, bringing health through food to as many people as possible, embodies commitment to human progress and business success. It gives meaning to the work of our 100,000 Danoners worldwide on an everyday basis. For passionate people looking for autonomy and exciting career opportunities, Danone truly has something special inside!

As the brand manager for OIKOS, your primary role would be to grow the OIKOS brand to new heights, with a full relaunch and new positioning set in April 2019.
Managing a fully relaunched brand in Japan, you will be challenged to execute brands strategy and action plan to meet and beat the agreed objectives in terms of volumes, market share and profitability, by offering new benefits to our consumers through innovative ideas and leading digital activations.


Objectives of the role

Obtain clear understanding of current sales/brand situation
- Analyze key data to understand and leverage key consumer-insight led trends in the current market
- Ensure clear understanding of the drivers and inhibitors of the performance of the brands
- Pro-actively and continuously identify gaps and new opportunities to drive the portfolio & activation through a clear understanding of the consumer, competition and trade.

Build and lead through innovation, working with multi-functional teams
- Build existing range of products via maintenance and renovation of base products, refreshing and extending as appropriate with relevant new products and concepts
- Develop breakthrough launch plans for the brand innovation, creating compelling activation plans that will drive trial on these new products, and beyond (holistic brand level) especially in digital field
- Drive strong execution of the agreed support plan & recommend amendments to the plan as appropriate to drive stronger performance including in-store POS/activations


Technical Skills and Experiences required
• Strong project management and stakeholder management skills with strong leadership across multiple functions
• Proven track record new launch initiatives
• Native Level in written and spoken Japanese with strong Business Level written and spoken English
• 2 years of experience in actual Brand Marketing (SM/CVS) within FMCG industry
• Experience sports marketing and digital marketing (preferred)

Competencies to be successful on the job
• Possess a Passion to win by being able to define and beat Objectives/Outputs
• Entrepreneurship mind-set and self-starter, being able to manage multiple tasks simultaneously
• Have a Creative mind and open willing to take risks and try new things
• Quick learner, with a passion for growth in the Marketing profession

For more information about Danone, its people and its business, please visit We have something special inside, do you?

Job Segment: Brand Manager, Branding, Manager, Marketing Manager, Sports Marketing, Marketing, Management

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