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VIE Marketing DANONE Nutrigo en Chine basé à Shanghai


Date: 7 août 2019

Situation géographique: SHANGHAI, 31, CN

Entreprise: DANONE

Danone recherche VIE Marketing DANONE Nutrigo en Chine basé à Shanghai dans Chine (CN),basé SHANGHAI, chez Danone Nutricia ELN Hong Kong.



Context, Stakes, Direction mission

Nutrigo is a social business that was established in 2013

Today Nutrigo is at a turning point, it has reached break even and need to find the right business strategies to scale up in a sustainable manner in other regions.


The company objectives are

to help to reduce anaemia to children above 1 year old,

with a sustainable social business model, ie minimum break even


The nutritional supplementary product, YingYangBao (YYB) in Chinese, has been developed by Prof Chen with proven efficiency.  It is recommended by Doctors and sold in pharmacies. Awareness is created through educational programs to Doctors and families

Nutrigo is supported by the Chinese MOH

Today Nutrigo is deployed in Bengbu region and the objective is to scale it up in a sustainable manner in other regions of China. It has already reached more than 100K children and the ambition is to cover 1M children.


Today the environment has evolved:

Anaemia rate has decreased significantly, purchasing power has increased, there are new products available at affordable price.

Undergrowth remain a health issue in China. Malnutrition is a root cause 

In this new environment it is important to redefine the strategy to reach the ambition in a sustainable manner.


Position’s mission

Support Nutrigo GM to build Nutrigo strategy and the roadmap for scaling up

Develop & implement the Marketing strategy both towards different stakeholders, HCP and consumers


Key responsibilities and accountabilities



Recommend the Marketing strategy from

Defining the relevant Health issue to tackle vs epidemiology, Government priority and ability to impact?

Recommending the right product offering and development, explore necessity of product range vs. health issue focus  

Per targets develop winning value proposition/education program, building on insights of consumers, shoppers, decision makers and stakeholders,

Implement adequate and efficient communication strategy towards the different target audience, leveraging on digital and partnership with external stakeholders


Conduct research to

understand consumers behaviours, drivers and barriers and translate into relevant action plan to capture growth opportunity,

Identify stakeholders, understand their needs and anticipate their evolution


Job Dimension  

Report to Nutrigo Senior Marketing Manager and mentoring by Nutrigo GM


Main Functional Relationship

Nutrigo Marketing, Consumer Service, Sales & Operation

Stakeholders: Third party (production), Partners (NGO)

Collaborate with ELN China – Commercial, Marketing, Healthcare Nutrition, R&I, PD and General Secretary


Performance criteria

Impact of marketing activities on sales

Social & Marketing KPIs 



  • Business School
  • Entrepreneurial skills and autonomy;
  • Capacity of analysis and synthesis
  • eCommerce and Digital competencies
  • Experience outside China
  • Fluent in Chinese and English oral & written
  • Passionate of social business


IMPORTANT : This offer is a VIE (it's a special statut). You must answer to the questions for this kind of offer.





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