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Global Digital Manager eBusiness (M/F)

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Date: Jan 11, 2019

Location: Paris, FR

Company: DANONE


FRS - DANONE SA,a subsidiary of Danone, is looking for Global Digital Manager eBusiness (M/F) France (FR) Paris 

 

OUR MISSION

 

Each time we eat and drink, we vote for the world we want to live in.

 

Danone’s mission is Bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.

 

 

ABOUT YOU

 

Education & Experience

• BS / BA degree require

• 10 years work experience, including experience with Digital Marketing (Search/Display/SEO/CRO) and Trend Analysis in an E-commerce setting

• Indepth knowledge of Amazon

 

Key Competencies

• Strategic, analytical approach toward navigating changing business conditions, problem-solving and making data-driven decisions

• Flexible, adaptable team player with strong interpersonal skills

• Resourcefulness to effectively navigate the internal organization to resolve issues and achieve objectives

• Organized, detail-oriented with excellent follow-through and follow-up abilities

• Effective oral & written communication and presentation skills to persuade decision makers

 

Communications

• Ability to collaborate with remote Local Marketing teams to achieve mutual goals, prioritize tasks, and follow up on execution

• External Communication with Amazon Vendor Managers, other e retailers Marketing teams, EU Marketing Managers, and Marketing Agencies

• Cross-Functional Management Service, Product teams, of Finance/Accounting, Business Operations

 

Other Requirements

• Interface with division and country E-commerce team via video conferences

• Fluent English

 

ABOUT THE JOB

 

CONTEXT

 

Danone, a ±27 Billion € company, operates with 4 categories (Dairy / Water / Early Life Nutrition and Medical Nutrition) across its more than 100 business Units operating in about 120 countries.

Danone has a strategy which objective is the Alimentation revolution, an ambition to influence eating and drinking habits, for a healthier life on a healthier planet. So Health, Wellness and Sustainability are at the heart of the company mission.

Danone has set up a central team based at Paris Headquarter, to grow its business with Global Retail Customers like Walmart, Carrefour, Lidl as well as developing our E-commerce business.

 

The ecommerce channel, with leading retailers like Amazon, is the fastest growing channel within food retail. Danone has put this channel, and these customers, as a key priority to develop.

 

 

WHAT YOU WILL RESPONSIBLE FOR

 

Key Responsibilities

The E-Commerce Channel Digital Manager will be responsible for the availability of retail digital assets. Reporting to the E-Commerce Director, this role supports strategic growth e business through the implementation of best practices and the execution by local retail marketing managers of data-driven merchandising optimization and marketing enhancement.

Core Tasks

- E-commerce Channel Marketing Strategy & Business Planning
• Lead the development and integration of search, display and site merchandising strategies to build comprehensive monthly/quarterly marketing plans supporting promotions and sales.
• Collaborate with local managers, Product teams, EU and HQ Marketing team and external agencies to optimize and execute plans to effectively align with core KPI's (conversion, traffic and share of voice) and sales goals.

- Enhance Online Package Design & Execution
• Be accountable for retail readiness digital assets for maximizing product merchandising on Amazon and other E retailers product detail pages.
• Collaborate with local retail marketing managers, HQ Marketing teams and external agencies to implement best practices to maximize conversion and grow traffic.

- Grow Digital Shelf Share of Voice
• In coordination with local retail managers improve positioning and grow share of voice at category/subcategory level and key generic search results pages.
• Continually review and optimize search & positioning strategies to significantly grow relevance for key References

- Budget Management
• Manages budget for the production of retail digital assets, supervise local spending plans with local retail marketing managers, Marketing and Finance teams to align with approved budget.
• Submit Requests for Approval and PO's in a timely manner, as needed.

- Reporting
• Manage monthly reporting of performance and trend analysis. Support quarterly Amazon and key e-retailers business review. Ad-hoc analytics tracking for key models and events to drive future enhancements

 

WHAT WE OFFER

 

  • E-Commerce skills development
  • International markets exposure (worldwide)
  • Cross-Category expertise
  • Leadership and transformational soft skills development
  • Stakeholders management & transversality 

 

 


For more information about Danone, its people and its business, please visit danone.com We have something special inside, do you?
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